Entrepreneur Perspectives on Athletes Building a Brand with Mike Vernace

EP007: Perspectives of a Professional Hockey Player with Mike Vernace

The side hustle is an amazing thing. Eric welcomes Mike Vernace of ShiftD Hockey to this episode of Entrepreneur Perspectives. Mike lives in Toronto, Ontario with his wife and child. He is a professional hockey player and Co-Founder of ShiftD, where he and his team analyze and mentor hockey players. In this episode they talk about hockey, perspectives on building a business while being an athlete, and why life after sports is so important.

Mike provides unique insights on being a professional athlete and building a business at the same time. For the individual with an entrepreneurial mindset, learning how to pursue your passion while making a living is a critical step on your journey to becoming a business owner. Mike provides examples from his time on the ice and in the business world.

Eric also questions Mike on being traded, specialization in sports, and his perspective on marketing. As always, Eric fires shots at his guest about the books he is reading, favorite phone apps, and of course Super Bowl (and Stanley Cup) predictions.