Focusing on the HOW with Charles Leichtweis | Entrepreneur Perspectives

Focusing on the HOW with Charles Leichtweis

The master of the how. Charles Leichtweis, founder of Experts in How, joins Eric Kasimov in this chat to discuss the How. 

As Charles says, The Why and the What are critical for success, the How validates and aligns those two elements to create sustainable, profitable growth. 

With Charles’ vast experience in the C-suite world, there’s so much you, the business leader, can learn from the master of how.  

We are excited to feature Charles Leichtweis on the Entrepreneur Perspectives Podcast. 

What is Holding Business Professionals Back from Creating Content? | EP

What is Holding Business Professionals Back from Creating Content?

Should you start creating content as a business professional? The short answer is yes. John Priore, content marketer, at KazCM joins me in this chat to discuss this all-important topic. 

Listen to this episode of Entrepreneur Perspectives to hear the thoughts of Eric Kasimov and John Priore on content creation. And while listening, ask yourself, what is stopping you from creating content? 

One important piece in the content creation process is improvement. At KazCM, we are always looking to improve. Which is why we did! You may notice an uptick in the sound quality of this episode. That’s because we got new podcasting equipment. We hope you enjoy the new sound quality of Entrepreneur Perspectives. 

KazShort Podcast | The Truest Form of Content Marketing | KazCM

KazShort | The Truest Form of Content Marketing

The truest form of content marketing is giving. In this episode, Eric discusses ways you can be genuine in creating content around your interests. Eric uses examples of content you can create in different industries. 

Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of why the truest form of content marketing is so important. 

Social Media Pretender | KazShort | Content Marketing at KazCM

KazShort | Don’t Be a Social Media Pretender

Are you real or are you a pretender? You can lose the trust of potential clients based off of your social media activity. Engaging with potential clients and individuals on social media can spark a major boost in business. In this episode, Eric Kasimov discusses how good content and activity on social media goes a long way.

Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of why you should not pretend on social media. 

KazShort Podcast | Spark Your Creativity with Snapchat | Marketing

KazShort | Spark Your Creativity with Snapchat

Looking for a way to spark your creative juices? Snapchat might just be the answer. Placing yourself in creative environments could be the spark you are looking for in your business. In this episode, Eric Kasimov discusses how Snapchat can help you recruit young talent, reach your target market, and get creative. Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of why you should use Snapchat to spark creativity in your business. 

KazShort Podcast | Don't Be Fooled By Vanity Metrics | Content Marketing

KazShort | Don’t Be Fooled By Vanity Metrics

Impressed by the number of likes someones post on social media got? Don’t be fooled by these vanity metrics. By solely focusing on likes and comments, you are forgetting about the true business opportunities that can come from social media. In this episode, Eric discusses how you can get blinded by vanity metrics. Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of why you should not be fooled by vanity metrics. 

KazShort Podcast | Improve Organic SEO for the Win | Carolina Marketing

KazShort | Improve Organic SEO for the Win

How can you rank on Google without paying a fortune? By creating unique, searchable content, your SEO ranks can improve dramatically. In this episode, Eric gives a success story of one of our clients, Garage Door and More, and how his SEO has improved. Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of how you can build your SEO organically. 

KazShort Podcast | Don't Sleep On Twitter | Matthews Content Marketing

KazShort | Don’t Sleep On Twitter

Are counting out Twitter? Though it may seem like an overpopulated, negative platform, you can create opportunities for yourself and your company on this platform. In this episode, Eric discusses ways you can build your audience on this platform and how it can be valuable in your business. Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of why you should not sleep on Twitter. 

Life Insurance Bit | Take Advantage of Term Insurance Conversions | KazSource

Life Insurance Bit | Take Advantage of Term Insurance Conversions

Do you own a term life insurance policy and is it convertible? Understanding term insurance conversions is important to all life insurance agents and all policy owners. Staying up to date with conversion options, processes, and deadlines will help to ensure your insurance (and your client’s insurance) stays in force and is around when it is needed most. In this episode, we discuss why someone would convert a life insurance policy and expectations of the term conversion process. Listen to this life insurance podcast episode of Entrepreneur Perspectives to get a better overall understanding of term life insurance conversions. 

KazShort Podcast | Sales Activity is the Way | Charlotte Content Marketing

KazShort | Sales Activity is the Way

Are you seeing enough people? Any successful salesperson will tell you that seeing a lot of people is a must. In this episode, Eric and Mitch discuss ways you can overcome challenges in sales and how you can stand out as a salesperson with increased sales activity. Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of how you can be more successful in your sales career.