KazShort Podcast | The Social Media Decision | KazCM

KazShort | The Social Media Decision

What social media networks should your business be on? In this episode, Eric discusses how you need to think about social media marketing for your business and specifically how to decide what networks to actually be on–the social media decision.

It’s about understanding your target market–and where they are. Not necessarily where you are. We also wrote an article on this topic. You can check that out on KazCM.com.

Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of creating clarity around the social media decision for your business. 

Life Insurance Bit | New Trends in the Long-Term Care Market | KazSource

Life Insurance Bit | New Trends in the Long Term Care Market

Long Term Care Insurance is a major topic among many. It’s a confusing market for sure. In this life insurance bit podcast episode, Mitch Long discusses new trends in the long term care market. 

As a consumer, there is a wide range of options when it comes to long term care coverage. In this episode, Mitch explains the benefits of these new long term care products. Listen to this Life Insurance Bit to hear the newest trends in the long term care market. 

KazShort Podcast | The Truest Form of Content Marketing | KazCM

KazShort | The Truest Form of Content Marketing

The truest form of content marketing is giving. In this episode, Eric discusses ways you can be genuine in creating content around your interests. Eric uses examples of content you can create in different industries. 

Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of why the truest form of content marketing is so important. 

KazShort Podcast | Why Hard Work is so Important | Marketing

KazShort | Nothing Replaces Hard Work

Hard work pays off. Any successful person has one common trait, they work hard. In this episode, Eric and Mitch discuss how hard work can help you in your business and career. 

Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of why hard work is so important. 

KazShort Podcast | Love What You Do | Cynthia Kay

KazShort | Love What You Do from Cynthia Kay

Do you love your job? If not, should you continue working there? Many professionals are not happy with their jobs. This special KazShort podcast episode is from Cynthia Kay, a known speaker, author, and communicator. Cynthia is also a spokesperson for small businesses and is the President of Cynthia Kay and Company — a video production company located in Grand Rapids, Michigan. We believe in the work that Cynthia Kay does. In this episode, Cynthia Kay discusses why you should love what you do. 

Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of why you should do what you love. 

KazShort Podcast | Create Unique Content on LinkedIn | Marketing

KazShort | Create Unique Content on LinkedIn

Have you ever seen employees from the same company post the same content continuously on LinkedIn? We sure have.  Don’t you think LinkedIn sees this too? Many professionals in larger companies are not posting unique content on LinkedIn which creates a bad look for them. In this episode, Eric Kasimov and Jared Nichols discuss how creating unique content on LinkedIn will help build new relationships for you and your business.   

Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of why you should create unique content on LinkedIn.

KazShort Podcast | Stop Using Spammy Sales Tactics | Marketing

KazShort | Stop Using Spammy Sales Tactics

Do you ask people to buy from you the second you meet them? Many professionals are pitching their services before they even know the potential client. In a time of social media, you can learn all about the person that you want to sell to before you ever meet them. Once you learn about this person, you can have a real conversation and build a relationship with a potential client. In this episode, Eric Kasimov discusses how putting yourself out there in a way that is unique and genuine goes a long way.  

Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of why you should stop using spammy sales tactics for your business. 

Social Media Pretender | KazShort | Content Marketing at KazCM

KazShort | Don’t Be a Social Media Pretender

Are you real or are you a pretender? You can lose the trust of potential clients based off of your social media activity. Engaging with potential clients and individuals on social media can spark a major boost in business. In this episode, Eric Kasimov discusses how good content and activity on social media goes a long way.

Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of why you should not pretend on social media. 

KazShort Podcast | Spark Your Creativity with Snapchat | Marketing

KazShort | Spark Your Creativity with Snapchat

Looking for a way to spark your creative juices? Snapchat might just be the answer. Placing yourself in creative environments could be the spark you are looking for in your business. In this episode, Eric Kasimov discusses how Snapchat can help you recruit young talent, reach your target market, and get creative. Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of why you should use Snapchat to spark creativity in your business. 

Life Insurance Bit | Authenticity in the Insurance Industry | KazSource

Life Insurance Bit | Authenticity in the Insurance Industry

Being authentic in the insurance industry can lead to business. In this life insurance bit podcast episode, Eric Kasimov chats with life product expert, Bobby Samuelson, to discuss authenticity in the insurance industry. 

Authenticity is important in the insurance industry because clients are getting burned by agents not looking out for them. In this episode, Bobby shares a story about a time that authenticity lead to a sale. Credibility is generated through authenticity. Listen to this Life Insurance Bit to see how being authentic in the insurance industry can help you.