fake it - don't fake it | Entrepreneur Perspectives Blog - The Strategy Addict

The Strategy Addict: Don’t Fake It

The Strategy Addict is a series of articles written by Shane Snively.   FLIP THE TACTICS  The “fake it before you make it” approach being propagated by business marketing gurus is misleading, and, dare I say, UNETHICAL. Declaring you have done something or misrepresenting your products or capabilities is lying. Lying is the first step in a…