Impressed by the number of likes, comments, or shares in a social media post? Be careful not to be fooled by vanity metrics. By solely focusing on likes, comments, and shares, you are forgetting about genuine content marketing–that comes about by being real in social media. In this episode, Eric Kasimov discusses how you can get blinded by vanity metrics in your own social media posts and the social media posts of the people/brands you are considering working with. Listen to this KazShort podcast episode of Entrepreneur Perspectives to get a better understanding of why you should not be fooled by vanity metrics.
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