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Creating the world’s first natural awareness beverage. Eric welcomes Thomas Walker to this episode of Entrepreneur Perspectives. In this episode they talk about energy drinks, leaving your day job, and building a brand.
Thomas Walker is the co-founder of Mettā Beverage Corporation. Thomas runs the branding, graphic design, and culture at Mettā Beverage Corp. He also manages the legal affairs of the business. Thomas lives in Vancouver, Canada. Thomas provides a simplistic approach to building a brand in today’s confusing entrepreneurial landscape. The perspectives he brings as a brand builder, former lawyer, and passionate entrepreneur are perspectives that will help any business owner.
Eric also questions Thomas on marketing in the crowded beverage industry, what makes Mettā so unique, and his views on fitness. As always, Eric fires shots at his guest about the books he is reading, his most important phone app, and his favorite team.
The show is based around the perspectives of an entrepreneur and this entrepreneur is full of ambition and simplicity.
About Mettā: The drink is designed to heighten awareness, reduce fatigue, and improve performance. Mettā is made from natural herbal extracts and does not contain any artificial additives, stimulants or refined sugars.
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Music, “Here for the Win” provided by Songwriter Jess
Articles mentioned:
- Building Your Brand: How to Score Big with Innovation
- 3 Reasons Why Execution Wins as Proven by the Villanova Wildcats
Useful links from this episode:
Apps mentioned:
Book mentioned:
- Extreme Ownership by Jocko Willink and Leif Babin (Audio Version)
Other links and Important intel:
- Mettā funding on Indiegogo
- OneGut
- Colorado Avalanche
- Vancouver Canucks
- Ginseng
- Health Canada
- CrossFit Games
Connect with us:
Thomas Walker: Instagram, Twitter, Facebook, LinkedIn
Eric Kasimov: Instagram, Twitter, LinkedIn
Thank you so much for listening to this podcast.
We are proud supporter of RODS Racing.
The RODS mission is to nurture a positive image of Down syndrome, to promote awareness for the adoption of orphans with Down syndrome, and by participating in organized, athletic races, and awareness events.
Ultimately the goal is to find homes for all orphans with Down syndrome.
Because of our relationship with the Founder of RODS, Brady Murray, we are honored to be able to contribute our work in the area of marketing to create even more awareness around RODS and their mission. You can learn more about RODS at RODS.org.
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