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The 80/20 Breakthrough Episode with Perry Marshall | Entrepreneur Perspectives

Essentials | The 80/20 Breakthrough Episode with Perry Marshall

The 80/20 principle is a game-changer if truly understood. In this episode, Perry Marshall, master storyteller and author of “Detox, Declutter, Dominate” and “80/20 Sales and Marketing,” shares powerful insights, anecdotes, and extreme examples of how entrepreneurs can revolutionize their ventures by harnessing the 80/20 principle. This is the 80/20 breakthrough episode on Entrepreneur Perspectives!

Throughout the episode, Perry shares fascinating stories and models he has encountered in his career, offering fresh insights into the mindset of a successful marketer and the importance of focusing on what truly works. Recognized by as a top sales book, “80/20 Sales and Marketing” has been an eye-opener for our host, Eric, and countless other entrepreneurs seeking growth and development.

Topics covered in this episode “The 80/20 Breakthrough Episode with Perry Marshall”:

  • Most bizarre 80/20 examples
  • Racking the shotgun to find a mark
  • Renaissance Time
  • The 4 quadrants of work: renaissance, work ethic, sweetness, barnacles
  • The $2,700 espresso machine
  • Prospects that call you are significantly more likely to buy
  • Carve out your niche
  • Freedom to create and reinvent

Wrapping up:

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